BUILDING LONG-TERM SUSTAINABLE BRAND VALUEEstablishing a long-lasting brand impact not only helps create positive perceptions about the brand but also allows organizations to maintain sustainable growth in the long term. A brand’s sustainability is its capacity to sustain and grow today without jeopardizing its future development potential. It is… Read More


CREATING SUSTAINABLE BRAND IMPACTEstablishing a sustainable brand impact not only generates strong associations about the brand but also enables marketers to support sustainable growth over time. A brand’s sustainability is its ability to persist and evolve today without compromising its future growth potential. It is more of a holistic approach … Read More